Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman

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Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman

This research is to study about factor of country of origin (COO), product quality, style, promotion and brand image towards the consumer preference on young generation for sportswear product. The study was conducted in Malaysia in Kuala Lumpur, Johore and Malacca area. The main problem is the young...

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Bibliographic Details
Main Authors:	Saman, Nur Shakila, Abd Rahman, Noor Fadzlen
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Youth Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/26166/

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