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Factors influencing non-Muslim consumer’s awareness towards Halal logo on food product / Nur Shahira Joharin and Haiqal Syukri Jantan

Consumer awareness is the understanding by an individual of their rights as a consumer concerning available products and services being marketed and sold. The concept involves four (4) categories including safety, choice, information and the right to be heard. The diverse of Halal product in market...

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Bibliographic Details
Main Authors:	Joharin, Nur Shahira, Jantan, Haiqal Syukri
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Awareness Food industry and trade. Halal food industry. Certification Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/26162/

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