Salient Customer Relationship Management (CRM) dimensions contributing to customer loyalty for UEMS in facility management / Al Ashraf Zarif Al Bakri, Nurul Azrina Rusni & Ezuana Jaaffar

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Salient Customer Relationship Management (CRM) dimensions contributing to customer loyalty for UEMS in facility management / Al Ashraf Zarif Al Bakri, Nurul Azrina Rusni & Ezuana Jaaffar

Growing revenues and profits are the most prominent business objectives of many facility management providers which ultimately help to strengthen the company’s presence in the industry. Focusing on managing relationship with customers can cultivate loyalty which subsequently lead to customer ret...

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Bibliographic Details
Main Authors:	Al Bakri, Al Ashraf Zarif, Rusni, Nurul Azrina, Jaaffar, Ezuana
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Customer services. Customer relations Employee rights Employee motivation Performance standards
Online Access:	https://ir.uitm.edu.my/id/eprint/26140/

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