Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas
It is important for the company in retaining the customer to have the service at their company. Customer retention is important in evaluating the performances of the services provided. This study will reveal on how customer behavior will influence customer retention towards the company. The objectiv...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2010
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/26135/ |
| _version_ | 1848806449161961472 |
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| author | Mohd Abbas, Nur Nadiah |
| author_facet | Mohd Abbas, Nur Nadiah |
| author_sort | Mohd Abbas, Nur Nadiah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | It is important for the company in retaining the customer to have the service at their company. Customer retention is important in evaluating the performances of the services provided. This study will reveal on how customer behavior will influence customer retention towards the company. The objective of the study is to know the level of customer retention at Seri Malaysia Hotel Johor Bahru, to determine the most influence factors that will affect customer retention, to identify the relationship between customer behavior and customer retention at Seri Malaysia Hotel Johor Bahru, to identify correlations between customer behavior and customer retention and to identify the recommendations to attract customer retention at Seri Malaysia Hotel Johor Bahru. The results of the research were obtained by using six methods which was reliability test, frequency distribution, correlation analysis, hypothesis testing, chi-square and backward regression. The process of analyzing and interpreting of the data was presented through tables and all objectives are well defined. |
| first_indexed | 2025-11-14T22:27:06Z |
| format | Student Project |
| id | uitm-26135 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:27:06Z |
| publishDate | 2010 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-261352020-01-16T05:31:33Z https://ir.uitm.edu.my/id/eprint/26135/ Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas Mohd Abbas, Nur Nadiah Organizational effectiveness. Performance measurement Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations It is important for the company in retaining the customer to have the service at their company. Customer retention is important in evaluating the performances of the services provided. This study will reveal on how customer behavior will influence customer retention towards the company. The objective of the study is to know the level of customer retention at Seri Malaysia Hotel Johor Bahru, to determine the most influence factors that will affect customer retention, to identify the relationship between customer behavior and customer retention at Seri Malaysia Hotel Johor Bahru, to identify correlations between customer behavior and customer retention and to identify the recommendations to attract customer retention at Seri Malaysia Hotel Johor Bahru. The results of the research were obtained by using six methods which was reliability test, frequency distribution, correlation analysis, hypothesis testing, chi-square and backward regression. The process of analyzing and interpreting of the data was presented through tables and all objectives are well defined. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/26135/1/PPb_NUR%20NADIAH%20MOHD%20ABBAS%20BM%20M%2010_5.pdf Mohd Abbas, Nur Nadiah (2010) Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas. (2010) [Student Project] <http://terminalib.uitm.edu.my/26135.pdf> (Unpublished) |
| spellingShingle | Organizational effectiveness. Performance measurement Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Mohd Abbas, Nur Nadiah Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas |
| title | Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas |
| title_full | Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas |
| title_fullStr | Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas |
| title_full_unstemmed | Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas |
| title_short | Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas |
| title_sort | customer behavior in developing customer retention at seri malaysia hotel johor bahru / nur nadiah mohd abbas |
| topic | Organizational effectiveness. Performance measurement Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations |
| url | https://ir.uitm.edu.my/id/eprint/26135/ |