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Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim

The primary attempt in this study was to explore the purchase intention of Malaysian towards private brand products. This study explore the relationship between three factors that could motivate and intent Malaysian to buy private brand products are price, perceived quality and social influences. Da...

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Bibliographic Details
Main Author:	Hashim, Nur Maizatul Syuhada
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Social influence. Social pressure
Online Access:	https://ir.uitm.edu.my/id/eprint/26128/

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