A case study on retail performance towards non-aviation revenues in Senai International Airport / Nur Hidayah Mohd Salleh

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A case study on retail performance towards non-aviation revenues in Senai International Airport / Nur Hidayah Mohd Salleh

The significance of non-aviation revenues, much from retail outlets, has grown significantly. For many airports, non-aviation revenue has today become as important as traditional aviation revenue. The determinants of non-aviation revenue and factors of non-aviation performance will be explained in t...

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Bibliographic Details
Main Author:	Mohd Salleh, Nur Hidayah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2012
Subjects:	HF Commerce Retail trade
Online Access:	https://ir.uitm.edu.my/id/eprint/26057/

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