Passengers’ choice for full-service carrier airlines / Yasmin Kaisah Ahmad Zolkifli

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Passengers’ choice for full-service carrier airlines / Yasmin Kaisah Ahmad Zolkifli

Passengers travelling by air keep increasing each year and it was forecast that there will be 30 million of air passengers by 2020. This shows that the usage of airline operators will increase and at the same time there will also be an intense competition between airline operators. Thus, the airline...

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Bibliographic Details
Main Author:	Ahmad Zolkifli, Yasmin Kaisah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Air transportation. Airlines Market surveys. Including brand choice. Brand loyalty Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/26018/

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