Online purchase intention among employees in DRB Hicom Defence Technologies Sdn Bhd / Ummi Farhana Hamizal

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Online purchase intention among employees in DRB Hicom Defence Technologies Sdn Bhd / Ummi Farhana Hamizal

The purpose of this study was to determine the online purchase intention among employees in DRB-HICOM Defence Technologies Sdn Bhd. The variables consist of price, trust, convenience and save time, website based and online purchase intention. The respondents were 97 people of employees in DRB-HICOM...

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Bibliographic Details
Main Author:	Hamizal, Ummi Farhana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Telemarketing. Internet marketing Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/26017/

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