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Factors that influence brand loyalty towards brand of smartphone among Generation Y / Syazwani Mohd Salim

This research is about study of factor that would influence the brand loyalty towards brand of smartphone among Generation Y. These includes four independent variables which are brand image, trust, customer satisfaction and promotion that influence the brand loyalty towards the selection brand of sm...

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Bibliographic Details
Main Author:	Mohd Salim, Syazwani
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Social aspects. Social marketing Market surveys. Including brand choice. Brand loyalty Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/26012/

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