Factors that affect the intention to purchase branded counterfeit products among students in UiTM Kampus Bandaraya Melaka / Syahirah Maimunah Hashim
The present study seeks to examine Factors That Affect the Intention to Purchase Branded Counterfeit Products among Students in Uitm Kampus Bandaraya Melaka. The independent variables consist of four factors including brand image, social influence, price and status consumption. Meanwhile the depende...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/26011/ |
| _version_ | 1848806415951462400 |
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| author | Hashim, Syahirah Maimunah |
| author_facet | Hashim, Syahirah Maimunah |
| author_sort | Hashim, Syahirah Maimunah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The present study seeks to examine Factors That Affect the Intention to Purchase Branded Counterfeit Products among Students in Uitm Kampus Bandaraya Melaka. The independent variables consist of four factors including brand image, social influence, price and status consumption. Meanwhile the dependent variable of this study is the intention of UiTM Kampus Bandaraya students to purchase branded counterfeit product. A total of 294 usable questionnaires was keyed in and analyzed by using SPSS software version 22. Furthermore, this research has used non-probability, convenience sampling to obtain accurate data from targeted respondents. All the data were collected for the purpose to create analysis of descriptive, correlation and regression analysis. In this study, findings show that all independent variables have a significant relationship towards intention to purchase branded counterfeit product which are brand image, social influence, price and status consumption. From this we see, the finding is useful for manufacturer or company, government, consumers and another researcher. |
| first_indexed | 2025-11-14T22:26:34Z |
| format | Student Project |
| id | uitm-26011 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:26:34Z |
| publishDate | 2019 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-260112019-10-25T03:12:06Z https://ir.uitm.edu.my/id/eprint/26011/ Factors that affect the intention to purchase branded counterfeit products among students in UiTM Kampus Bandaraya Melaka / Syahirah Maimunah Hashim Hashim, Syahirah Maimunah Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Melaka The present study seeks to examine Factors That Affect the Intention to Purchase Branded Counterfeit Products among Students in Uitm Kampus Bandaraya Melaka. The independent variables consist of four factors including brand image, social influence, price and status consumption. Meanwhile the dependent variable of this study is the intention of UiTM Kampus Bandaraya students to purchase branded counterfeit product. A total of 294 usable questionnaires was keyed in and analyzed by using SPSS software version 22. Furthermore, this research has used non-probability, convenience sampling to obtain accurate data from targeted respondents. All the data were collected for the purpose to create analysis of descriptive, correlation and regression analysis. In this study, findings show that all independent variables have a significant relationship towards intention to purchase branded counterfeit product which are brand image, social influence, price and status consumption. From this we see, the finding is useful for manufacturer or company, government, consumers and another researcher. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/26011/1/PPb_SYAHIRAH%20MAIMUNAH%20HASHIM%20BM%20M%2019_5.pdf Hashim, Syahirah Maimunah (2019) Factors that affect the intention to purchase branded counterfeit products among students in UiTM Kampus Bandaraya Melaka / Syahirah Maimunah Hashim. (2019) [Student Project] <http://terminalib.uitm.edu.my/26011.pdf> (Unpublished) |
| spellingShingle | Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Melaka Hashim, Syahirah Maimunah Factors that affect the intention to purchase branded counterfeit products among students in UiTM Kampus Bandaraya Melaka / Syahirah Maimunah Hashim |
| title | Factors that affect the intention to purchase branded counterfeit products among students in UiTM Kampus Bandaraya Melaka / Syahirah Maimunah Hashim |
| title_full | Factors that affect the intention to purchase branded counterfeit products among students in UiTM Kampus Bandaraya Melaka / Syahirah Maimunah Hashim |
| title_fullStr | Factors that affect the intention to purchase branded counterfeit products among students in UiTM Kampus Bandaraya Melaka / Syahirah Maimunah Hashim |
| title_full_unstemmed | Factors that affect the intention to purchase branded counterfeit products among students in UiTM Kampus Bandaraya Melaka / Syahirah Maimunah Hashim |
| title_short | Factors that affect the intention to purchase branded counterfeit products among students in UiTM Kampus Bandaraya Melaka / Syahirah Maimunah Hashim |
| title_sort | factors that affect the intention to purchase branded counterfeit products among students in uitm kampus bandaraya melaka / syahirah maimunah hashim |
| topic | Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Melaka |
| url | https://ir.uitm.edu.my/id/eprint/26011/ |