Comparison study on management and marketing strategies case study: Village Mall and Central Square, Sungai Petani, Kedah / Siti Masliana Abd Latip

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Comparison study on management and marketing strategies case study: Village Mall and Central Square, Sungai Petani, Kedah / Siti Masliana Abd Latip

Shopping mall management is a profession that had long existed for managing the whole operation of the shopping mall. The main purpose of the shopping mall management is to ensure that the customers of the mall including the tenant can enjoy the service provided optimally. In order to achieve that,...

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Bibliographic Details
Main Author:	Abd Latip, Siti Masliana
Format:	Thesis
Language:	English
Published:	2010
Subjects:	Management. Industrial Management Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/2601/

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