Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih

QR Code

Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih

Foreign brands has always been empowering local industry since before because of the marketing strategy that is appropriate. Therefore, the objective for this study was to identify the determinants affecting millennials’ purchase intention of foreign brands. The determinants was proposed based on th...

Full description

Bibliographic Details
Main Author:	Salih, Siti Nur Ain
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Social aspects. Social marketing Marketing Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/26006/

Similar Items

Factors influencing purchase intention of counterfeit products (CDs, DVDs, and downloading music) / Noorhaida Ismail
by: Ismail, Noorhaida
Published: (2007)

Awareness of social business in social media in Malaysia / Siti Hafizah Daud and Khatijah Othman
by: Daud, Siti Hafizah, et al.
Published: (2019)

Factors influencing Saudi Arabian women's shopping behavior in online purchase activities / Areeg ALMowalad and Lennora Putit
by: ALMowalad, Areeg, et al.
Published: (2013)

Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron
by: Haron, Nor Dhabitah
Published: (2019)

Consumer purchase intentions toward counterfeit branded products among Generation Y in Malaysia / Nur Izza Zafierah Zuhaili
by: Zuhaili, Nur Izza Zafierah
Published: (2019)

Rational or emotional? a study on organic grocery shopping/ Phang Ing @ Grace, Liew Fung Chai
by: Phang, Ing@Grace, et al.
Published: (2019)

The relationship between selling strategy and sales performance among salespersons / Wan Shahrul Aziah Wan Mahamad...[et al.]
by: Wan Mahamad, Wan Shahrul Aziah, et al.
Published: (2018)

Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa
by: Mustaffa, Mohd Mustaqim
Published: (2011)

The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud
by: Daud, Anita
Published: (1997)

University students’ purchase preferences towards foreign and domestic branded apparel / Hiew Shu Yin and Susan Chin Tee Suan
by: Hiew, Shu Yin, et al.
Published: (2012)

To study the factors influencing millennial’s purchasing behavior towards smart phones / Muhammad Afiq Noor Azam
by: Noor Azam, Muhammad Afiq
Published: (2020)

The promotion activities by CIMB wealth advisor for 3G ELI products / Aiman Ariff Abdul Majid
by: Abdul Majid, Aiman Ariff
Published: (2009)

Green purchase intention among Universiti Teknologi MARA Kampus Bandaraya Melaka student / Zamnuri Zaifudin
by: Zaifudin, Zamnuri
Published: (2019)

The impact of promotional activities to customer's purchasing behaviour for Pemasaran Melaka Sdn. Bhd. / Ridzwan Hafidz Rosli
by: Rosli, Ridzwan Hafidz
Published: (2014)

Purchasing behaviour of phone users tend to buy smartphone / Mohammad Syazwan Mohammad Rodhi
by: Mohammad Rodhi, Mohammad Syazwan
Published: (2019)

Shopping on the Internet: the influence of brand name on consumer's purchase decision
by: Haque, A. K. M. Ahasanul, et al.
Published: (2012)

To study the factors considered on purchasing decision for residential property: a study on IOI Properties Berhad / Sharifah Haslinda Said Alwi
by: Said Alwi, Sharifah Haslinda
Published: (2013)

Determinants of purchase intention to buy global brands cosmetic among millennial / Nur Ainul Mardiah Jamal
by: Jamal, Nur Ainul Mardiah
Published: (2019)

Values that influencing green product purchase intention / Erna Smith Epoi
by: Smith Epoi, Erna
Published: (2020)

Vending machine purchasing experience among students in the university’s residential college / Mohamad Naqiuddin Md Mansor …[et al.]
by: Md Mansor, Mohamad Naqiuddin, et al.
Published: (2018)

Factor influencing customer online purchase intention in cosmetic products / Nur Shafiqa Muhammad Marzuki
by: Muhammad Marzuki, Nur Shafiqa
Published: (2019)

The development of a conceptual framework for mobile social commerce and purchasing decisions: a systematic literature review from 2010 – 2020 / Shirley Law Kheen and Mohd Nazri Mohd Noor
by: Kheen, Shirley Law, et al.
Published: (2021)

The influence of food packaging elements in consumer food purchase decision / Zulfaiq Nazarudin
by: Nazarudin, Zulfaiq
Published: (2014)

To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran
by: Karib, Mohammad Iskandar, et al.
Published: (2014)

Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]
by: Mohd Fauzi, Waida Irani, et al.
Published: (2019)

Factors influencing online purchase intention in online brand
by: Hasan, Haslinda, et al.
Published: (2015)

Online shopping: an exercise with Malaysian and Thai product and service e-commerce websites / Dr. Kiranjit Kaur … [et al.]
by: Kaur, Kiranjit (Dr.) Associate Professor, et al.
Published: (2005)

Consumer perception on green products of Warung Seni towards purchase intention among young tourists / Annabelle Ambrews and Muhammad Nur Faiz Amran
by: Ambrews, Annabelle, et al.
Published: (2014)

Effect of promotional tools towards sales at Tenaga Nasional Berhad (TNB) Port Dickson among the domestic customer / Muhammad Asyraff Sulaiman
by: Sulaiman, Muhammad Asyraff
Published: (2015)

A case study to increase sales of Padu*Mobile: the product of HeiTech Padu Berhad / Nor Atiqah Abdul Razak
by: Abdul Razak, Nor Atiqah
Published: (2010)

Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan
by: Nor Azlan, Nur Anis
Published: (2018)

The online purchase intention among graduates / Mohamad Faizul Mohamad Zali and Aidi Shahrizad Kusim
by: Mohamad Zali, Mohamad Faizul, et al.
Published: (2013)

A study on purchase intention towards AgroMas brand / Roemilia Baharin
by: Baharin, Roemilia
Published: (2015)

Factors that influence consumer purchase decision: case of Petronas Dagangan Berhad / Nor Baizura Mat Yusof
by: Mat Yusof, Nor Baizura
Published: (2009)

Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi
by: Mat Nawi, Muhammad Hafizuddin
Published: (2012)

A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad
by: Yoep Ahmad, Noreen
Published: (2006)

Factors influence the public’s willingness to purchase life insurance policy / Siti Munirah Sarif
by: Sarif, Siti Munirah
Published: (2010)

The effects of personality factors on sales performance of agent in Muqmeen group agency : study in Johor / Nadzirah Yakob
by: Yakob, Nadzirah
Published: (2015)

Compulsive online shopping in Malaysia / Chuah Soo Cheng, Ng Phaik Lian and Noor Rita Mohamad Khan
by: Cheng Chuah, Soo, et al.
Published: (2018)

Initiative procurement documents : the difference between The United Kingdom and Malaysia / Nooriha Abdullah, Darinka Asenova and Stephen J. Bailey.
by: Abdullah, Nooriha, et al.
Published: (2016)