Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih
Foreign brands has always been empowering local industry since before because of the marketing strategy that is appropriate. Therefore, the objective for this study was to identify the determinants affecting millennials’ purchase intention of foreign brands. The determinants was proposed based on th...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/26006/ |
| _version_ | 1848806415165030400 |
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| author | Salih, Siti Nur Ain |
| author_facet | Salih, Siti Nur Ain |
| author_sort | Salih, Siti Nur Ain |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Foreign brands has always been empowering local industry since before because of the marketing strategy that is appropriate. Therefore, the objective for this study was to identify the determinants affecting millennials’ purchase intention of foreign brands. The determinants was proposed based on the previous studies to examine the relationship between corporate social responsibilities, social media marketing and sales promotion towards purchase intention of foreign brands among selected millennials in Kuala Lumpur. Total 278 sample of respondent data has been recorded and being analysis for this study. Data has been analysing by using Statistic Package for Social Science (SPSS). Regression and correlation used in this study analyses the relationship of independent variables toward dependent variable. |
| first_indexed | 2025-11-14T22:26:34Z |
| format | Student Project |
| id | uitm-26006 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:26:34Z |
| publishDate | 2019 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-260062019-10-25T03:10:46Z https://ir.uitm.edu.my/id/eprint/26006/ Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih Salih, Siti Nur Ain Social aspects. Social marketing Marketing Purchasing. Selling. Sales personnel. Sales executives Foreign brands has always been empowering local industry since before because of the marketing strategy that is appropriate. Therefore, the objective for this study was to identify the determinants affecting millennials’ purchase intention of foreign brands. The determinants was proposed based on the previous studies to examine the relationship between corporate social responsibilities, social media marketing and sales promotion towards purchase intention of foreign brands among selected millennials in Kuala Lumpur. Total 278 sample of respondent data has been recorded and being analysis for this study. Data has been analysing by using Statistic Package for Social Science (SPSS). Regression and correlation used in this study analyses the relationship of independent variables toward dependent variable. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/26006/1/PPb_SITI%20NUR%20AIN%20SALIH%20BM%20M%2019_5.pdf Salih, Siti Nur Ain (2019) Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih. (2019) [Student Project] <http://terminalib.uitm.edu.my/26006.pdf> (Unpublished) |
| spellingShingle | Social aspects. Social marketing Marketing Purchasing. Selling. Sales personnel. Sales executives Salih, Siti Nur Ain Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih |
| title | Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih |
| title_full | Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih |
| title_fullStr | Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih |
| title_full_unstemmed | Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih |
| title_short | Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih |
| title_sort | determinants affecting the purchase intention of foreign brands among selected millennials in kuala lumpur / siti nur ain salih |
| topic | Social aspects. Social marketing Marketing Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/26006/ |