A study on factors influence consumers purchase intention towards green marketing awareness among university students in Melaka / Sheilla Afiqah Ab Rahim

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A study on factors influence consumers purchase intention towards green marketing awareness among university students in Melaka / Sheilla Afiqah Ab Rahim

This research study is to identify on factor influence consumers’ purchase intention towards green marketing awareness among university students in Melaka. The factor were awareness of green marketing, awareness of price, awareness of eco-label and consumers’ environmental concerns. This study resea...

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Bibliographic Details
Main Author:	Ab Rahim, Sheilla Afiqah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/25990/

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