Factors affecting customer’s loyalty towards fast food restaurant in Subang Jaya / Shahril Anuar Jamar

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Factors affecting customer’s loyalty towards fast food restaurant in Subang Jaya / Shahril Anuar Jamar

This research objective is to examine the relationship between three hypothesis which is the relationship between service quality, food quality, price and ambience with customer loyalty towards fast food restaurant in Subang Jaya. For this purpose of study, the descriptive research was conducted. Co...

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Bibliographic Details
Main Author:	Jamar, Shahril Anuar
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Food industry and trade. Halal food industry. Certification Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/25981/

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