Factors influencing the awareness of having life insurance among Generation Y employees in Selangor / Nurul Aina Noor Aidee

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Factors influencing the awareness of having life insurance among Generation Y employees in Selangor / Nurul Aina Noor Aidee

The present study seeks to examine the factors influencing the awareness of having life insurance among Generation Y employees in Selangor. The independent variables consist of four factors including income, knowledge level, perception and promotion. While the dependent variable is the awareness of...

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Bibliographic Details
Main Author:	Noor Aidee, Nurul Aina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Perception Awareness Life insurance
Online Access:	https://ir.uitm.edu.my/id/eprint/25964/

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