A study on factors influencing customer satisfaction among local tourists toward budget hotels in Bandaraya Melaka / Nurfatin Kamila Arifen
The number of budget hotel in Melaka is increasing nowadays. Budget hotel that provides simple rooms and meals at lower cost has become an alternative for the customer who just wants to have a room with a bed and shower. Although there are researches examine the relationship between the SERVQUAL mod...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/25963/ |
| _version_ | 1848806403799515136 |
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| author | Arifen, Nurfatin Kamila |
| author_facet | Arifen, Nurfatin Kamila |
| author_sort | Arifen, Nurfatin Kamila |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The number of budget hotel in Melaka is increasing nowadays. Budget hotel that provides simple rooms and meals at lower cost has become an alternative for the customer who just wants to have a room with a bed and shower. Although there are researches examine the relationship between the SERVQUAL model and customer satisfaction in hotel industry Melaka. However, the customer satisfaction in budget hotel is seldom examined by researchers. Thus, the objective of this research is to determine the factors that affect the affecting the customer satisfaction in budget hotel Melaka. In this research, SERVQUAL model is used to identify the five dimensions that influence the customer satisfaction in budget hotel. Besides, another factor namely price will be added in this study to examine the customer satisfaction in budget hotel. Furthermore, this study will contribute significantly to the hospitality industry as the result can be used to improve the service performance of budget hotels in Melaka. |
| first_indexed | 2025-11-14T22:26:23Z |
| format | Student Project |
| id | uitm-25963 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:26:23Z |
| publishDate | 2019 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-259632019-10-25T03:02:55Z https://ir.uitm.edu.my/id/eprint/25963/ A study on factors influencing customer satisfaction among local tourists toward budget hotels in Bandaraya Melaka / Nurfatin Kamila Arifen Arifen, Nurfatin Kamila Travel. Voyages and travels (General) Consumer satisfaction Hospitality industry. Hotels, clubs, restaurants, etc. Food service The number of budget hotel in Melaka is increasing nowadays. Budget hotel that provides simple rooms and meals at lower cost has become an alternative for the customer who just wants to have a room with a bed and shower. Although there are researches examine the relationship between the SERVQUAL model and customer satisfaction in hotel industry Melaka. However, the customer satisfaction in budget hotel is seldom examined by researchers. Thus, the objective of this research is to determine the factors that affect the affecting the customer satisfaction in budget hotel Melaka. In this research, SERVQUAL model is used to identify the five dimensions that influence the customer satisfaction in budget hotel. Besides, another factor namely price will be added in this study to examine the customer satisfaction in budget hotel. Furthermore, this study will contribute significantly to the hospitality industry as the result can be used to improve the service performance of budget hotels in Melaka. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25963/1/PPb_NURFATIN%20KAMILA%20ARIFEN%20%20BM%20M%2019_5.pdf Arifen, Nurfatin Kamila (2019) A study on factors influencing customer satisfaction among local tourists toward budget hotels in Bandaraya Melaka / Nurfatin Kamila Arifen. (2019) [Student Project] <http://terminalib.uitm.edu.my/25963.pdf> (Unpublished) |
| spellingShingle | Travel. Voyages and travels (General) Consumer satisfaction Hospitality industry. Hotels, clubs, restaurants, etc. Food service Arifen, Nurfatin Kamila A study on factors influencing customer satisfaction among local tourists toward budget hotels in Bandaraya Melaka / Nurfatin Kamila Arifen |
| title | A study on factors influencing customer satisfaction among local tourists toward budget hotels in Bandaraya Melaka / Nurfatin Kamila Arifen |
| title_full | A study on factors influencing customer satisfaction among local tourists toward budget hotels in Bandaraya Melaka / Nurfatin Kamila Arifen |
| title_fullStr | A study on factors influencing customer satisfaction among local tourists toward budget hotels in Bandaraya Melaka / Nurfatin Kamila Arifen |
| title_full_unstemmed | A study on factors influencing customer satisfaction among local tourists toward budget hotels in Bandaraya Melaka / Nurfatin Kamila Arifen |
| title_short | A study on factors influencing customer satisfaction among local tourists toward budget hotels in Bandaraya Melaka / Nurfatin Kamila Arifen |
| title_sort | study on factors influencing customer satisfaction among local tourists toward budget hotels in bandaraya melaka / nurfatin kamila arifen |
| topic | Travel. Voyages and travels (General) Consumer satisfaction Hospitality industry. Hotels, clubs, restaurants, etc. Food service |
| url | https://ir.uitm.edu.my/id/eprint/25963/ |