The determinants of Facebook usage among SMEs in Malaysia / Nurfatihah Yusrey

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The determinants of Facebook usage among SMEs in Malaysia / Nurfatihah Yusrey

The purpose of this study to identify the determinants of Facebook usage among SMEs in services sector in Malaysia. The information of SMEs were obtained from Majlis Amanah Rakyat (MARA). In this study, there are three independent variables which are interactivity, cost effectiveness, and compatibil...

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Bibliographic Details
Main Author:	Yusrey, Nurfatihah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Small and medium-sized business. History Social groups. Group dynamics Facebook
Online Access:	https://ir.uitm.edu.my/id/eprint/25962/

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