The determinants of Facebook usage among SMEs in Malaysia / Nurfatihah Yusrey
The purpose of this study to identify the determinants of Facebook usage among SMEs in services sector in Malaysia. The information of SMEs were obtained from Majlis Amanah Rakyat (MARA). In this study, there are three independent variables which are interactivity, cost effectiveness, and compatibil...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/25962/ |
| _version_ | 1848806403493330944 |
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| author | Yusrey, Nurfatihah |
| author_facet | Yusrey, Nurfatihah |
| author_sort | Yusrey, Nurfatihah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this study to identify the determinants of Facebook usage among SMEs in services sector in Malaysia. The information of SMEs were obtained from Majlis Amanah Rakyat (MARA). In this study, there are three independent variables which are interactivity, cost effectiveness, and compatibility. This research has adopted the descriptive research or known as correlational studies. The sampling design used in this study is non-probability sampling which is convenience sampling. Data from 84 respondents had been collected, thus researcher used Statistical Package for Social Science (SPSS) for data analysis. The analysis includes descriptive analysis, reliability analysis, and regression analysis. The finding from this study demonstrates that cost effectiveness and compatibility are accepted, while interactivity is rejected. In conclusion it shows that interactivity, cost effectiveness, and compatibility are related to Facebook usage among SMEs. |
| first_indexed | 2025-11-14T22:26:22Z |
| format | Student Project |
| id | uitm-25962 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:26:22Z |
| publishDate | 2019 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-259622019-10-25T03:02:11Z https://ir.uitm.edu.my/id/eprint/25962/ The determinants of Facebook usage among SMEs in Malaysia / Nurfatihah Yusrey Yusrey, Nurfatihah Small and medium-sized business. History Social groups. Group dynamics Facebook The purpose of this study to identify the determinants of Facebook usage among SMEs in services sector in Malaysia. The information of SMEs were obtained from Majlis Amanah Rakyat (MARA). In this study, there are three independent variables which are interactivity, cost effectiveness, and compatibility. This research has adopted the descriptive research or known as correlational studies. The sampling design used in this study is non-probability sampling which is convenience sampling. Data from 84 respondents had been collected, thus researcher used Statistical Package for Social Science (SPSS) for data analysis. The analysis includes descriptive analysis, reliability analysis, and regression analysis. The finding from this study demonstrates that cost effectiveness and compatibility are accepted, while interactivity is rejected. In conclusion it shows that interactivity, cost effectiveness, and compatibility are related to Facebook usage among SMEs. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25962/1/PPb_NURFATIHAH%20YUSREY%20BM%20M%2019_5.pdf Yusrey, Nurfatihah (2019) The determinants of Facebook usage among SMEs in Malaysia / Nurfatihah Yusrey. (2019) [Student Project] <http://terminalib.uitm.edu.my/25962.pdf> (Unpublished) |
| spellingShingle | Small and medium-sized business. History Social groups. Group dynamics Yusrey, Nurfatihah The determinants of Facebook usage among SMEs in Malaysia / Nurfatihah Yusrey |
| title | The determinants of Facebook usage among SMEs in Malaysia / Nurfatihah Yusrey |
| title_full | The determinants of Facebook usage among SMEs in Malaysia / Nurfatihah Yusrey |
| title_fullStr | The determinants of Facebook usage among SMEs in Malaysia / Nurfatihah Yusrey |
| title_full_unstemmed | The determinants of Facebook usage among SMEs in Malaysia / Nurfatihah Yusrey |
| title_short | The determinants of Facebook usage among SMEs in Malaysia / Nurfatihah Yusrey |
| title_sort | determinants of facebook usage among smes in malaysia / nurfatihah yusrey |
| topic | Small and medium-sized business. History Social groups. Group dynamics |
| url | https://ir.uitm.edu.my/id/eprint/25962/ |