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Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali

In this globalization era, smartphone has become as a necessity to a person. The demand and the usage of smartphone has increase year by year. There are many smartphone brands in the market. However, China brand manage to conquer the smartphone market by holding one fourth of the market share. The...

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Bibliographic Details
Main Author:	Abg Ali, Nur Izyan Alyani
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Cell phone services industry. Wireless telephone industry China Marketing Market surveys. Including brand choice. Brand loyalty
Online Access:	https://ir.uitm.edu.my/id/eprint/25862/

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