Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali
In this globalization era, smartphone has become as a necessity to a person. The demand and the usage of smartphone has increase year by year. There are many smartphone brands in the market. However, China brand manage to conquer the smartphone market by holding one fourth of the market share. The...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/25862/ |
| _version_ | 1848806375950385152 |
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| author | Abg Ali, Nur Izyan Alyani |
| author_facet | Abg Ali, Nur Izyan Alyani |
| author_sort | Abg Ali, Nur Izyan Alyani |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | In this globalization era, smartphone has become as a necessity to a person. The demand and the usage of smartphone has increase year by year. There are many smartphone brands in the market. However, China brand manage to conquer the smartphone market by holding one fourth of the market share. The purpose of this study is to identify what are the factors that influence china smartphone brand preference among millennials. In this study, the researcher stated that price, feature and appearance are the factors that influence China smartphone brand preference among millennials. This research is a qualitative research which had used the questionnaires as the instrument for the collection of data. The data was collected through Google Form from 267 respondents. However, only 90 respondents fulfilled the requirement of this study. Sampling technique that has been used in this study was convenience sampling method. The data collected was then evaluated by using Statistical Package of the Social Science (SPSS) Version 22 Software. Numerous tests were run such as reliability test, frequency distribution, descriptive analysis Pearson’s correlation analysis and multiple regressions. The results indicated that price has a significant relationship with China smartphone brand preference. Besides, the finding shows that feature has a significant relationship with China smartphone brand preference. Also, the study shows that appearance has a significant relationship with China smartphone brand preference. The recommendations stated in this study are to improve feature of smartphone, improve the appearance also reduce price of the smartphone |
| first_indexed | 2025-11-14T22:25:56Z |
| format | Student Project |
| id | uitm-25862 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:25:56Z |
| publishDate | 2019 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-258622019-10-24T08:50:42Z https://ir.uitm.edu.my/id/eprint/25862/ Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali Abg Ali, Nur Izyan Alyani Cell phone services industry. Wireless telephone industry China Marketing Market surveys. Including brand choice. Brand loyalty In this globalization era, smartphone has become as a necessity to a person. The demand and the usage of smartphone has increase year by year. There are many smartphone brands in the market. However, China brand manage to conquer the smartphone market by holding one fourth of the market share. The purpose of this study is to identify what are the factors that influence china smartphone brand preference among millennials. In this study, the researcher stated that price, feature and appearance are the factors that influence China smartphone brand preference among millennials. This research is a qualitative research which had used the questionnaires as the instrument for the collection of data. The data was collected through Google Form from 267 respondents. However, only 90 respondents fulfilled the requirement of this study. Sampling technique that has been used in this study was convenience sampling method. The data collected was then evaluated by using Statistical Package of the Social Science (SPSS) Version 22 Software. Numerous tests were run such as reliability test, frequency distribution, descriptive analysis Pearson’s correlation analysis and multiple regressions. The results indicated that price has a significant relationship with China smartphone brand preference. Besides, the finding shows that feature has a significant relationship with China smartphone brand preference. Also, the study shows that appearance has a significant relationship with China smartphone brand preference. The recommendations stated in this study are to improve feature of smartphone, improve the appearance also reduce price of the smartphone Faculty of Business and Management 2019 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25862/1/PPb_NUR%20IZYAN%20ALYANI%20ABG%20ALI%20BM%20M%2019_5.pdf Abg Ali, Nur Izyan Alyani (2019) Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali. (2019) [Student Project] <http://terminalib.uitm.edu.my/25862.pdf> (Unpublished) |
| spellingShingle | Cell phone services industry. Wireless telephone industry China Marketing Market surveys. Including brand choice. Brand loyalty Abg Ali, Nur Izyan Alyani Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali |
| title | Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali |
| title_full | Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali |
| title_fullStr | Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali |
| title_full_unstemmed | Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali |
| title_short | Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali |
| title_sort | factors affecting china smartphone brand preference among millennials / nur izyan alyani abg ali |
| topic | Cell phone services industry. Wireless telephone industry China Marketing Market surveys. Including brand choice. Brand loyalty |
| url | https://ir.uitm.edu.my/id/eprint/25862/ |