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The relationship between brand knowledge, satisfaction and loyalty among conference organizers / Zamri Ahmad

Building and properly managing brand equity has become essential for any business organizations, and hospitality organizations are no exception. As such, branding has become one of the most dominant indicators in the global hotel industry performance. Customer-based brand equity is a valuable...

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Bibliographic Details
Main Author:	Ahmad, Zamri
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Travel and the state. Tourism Customs relative to transportation and travel
Online Access:	https://ir.uitm.edu.my/id/eprint/25836/

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