Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie

QR Code

Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie

Consumers buy products not only because of need to them but also because of sudden urge to buy them. The impulse buying behavior towards self-care products have been studied by researchers and marketing academician more than a half century. The aim of this research is to study the influence of facto...

Full description

Bibliographic Details
Main Author:	Mohd Rafie, Nur Atiqah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/25830/

Similar Items

Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin
by: Jalaluddin, Abu Izzat
Published: (2014)

A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali
by: Mohd Ali, Nurlyiana
Published: (2016)

A study on consumer purchase decision towards medical and health insurance product / Tuan Saiful Azzam Tuan Ariff
by: Tuan Ariff, Tuan Saiful Azzam
Published: (2010)

Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar
by: Abu Bakar, Nur Irdina Syazwani
Published: (2019)

A case study to increase sales of Padu*Mobile: the product of HeiTech Padu Berhad / Nor Atiqah Abdul Razak
by: Abdul Razak, Nor Atiqah
Published: (2010)

Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak
by: Abdul Razak, Arsyad
Published: (2011)

Determinants of industrial purchaser buying behavior between Mecomb Sime Darby and Instron customers / Zati Azlinda Mohd Azam and Nurhidayah Mohamad Yusof
by: Mohd Azam, Zati Azlinda, et al.
Published: (2014)

Potential customer intention to buy Amanah Saham 1 Malaysia: case study in Melaka / Nor Hafizah Md Salleh
by: Md Salleh, Nor Hafizah
Published: (2009)

Packaging attributes that affect consumer buying behavior on generic product in Aeon Big Sutera Utama / Suhaili Md Tarmudi and Muhammad Amnan Ruslan
by: Md Tarmudi, Suhaili, et al.
Published: (2014)

Factors affecting online purchasing behaviour among Muslim Consumers in Selangor / Nur Aida Hasim
by: Hasim, Nur Aida
Published: (2019)

Students purchase intention towards counterfeit luxury fashion products / Nur Faziana Saadon
by: Saadon, Nur Faziana
Published: (2015)

Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail
by: Ismail, Nurul Syafiqah
Published: (2019)

A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad
by: Mohd. Isa, Hamidah, et al.
Published: (2014)

Factors influencing consumer’s impulse purchase behaviour among Faculty of Business and Management students in UiTM Cawangan Melaka Kampus Bandaraya Melaka / Nazwa Nurshahida Mohamed Nazaruddin
by: Mohamed Nazaruddin, Nazwa Nurshahida
Published: (2019)

Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib
by: Bachok @ Akib, Muhammad Nur Akmal
Published: (2018)

The influence of food’s packaging elements towards customer buying behavior for small and medium enterprise / Wan Muhammad Haneef Wan Mohd Salleh and Nurul Farhana Sardimin
by: Wan Mohd Salleh, Wan Muhammad Haneef, et al.
Published: (2015)

Determinants of intention in buying health and life insurance / Mohammad Izat Azali and Muhammad Azim Zabmir
by: Azali, Mohammad Izat, et al.
Published: (2015)

The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad
by: Ahmad, Siti Nur Aimi
Published: (2018)

Influence of social media towards customer purchase intention: case of Nissan Malaysia passenger vehicle / Siti Nurul Suraya Mohd Yusoff, Nor Emira Ismail and Norfaraliza Harun
by: Mohd Yusoff, Siti Nurul Suraya, et al.
Published: (2018)

Factors influencing young consumers’ purchase intention of organic food product / Aynul Haydirah Ayub, Yusrina Hayati Nik Muhammad Naziman and Muhammad Faizal Samat
by: Ayub, Aynul Haydirah, et al.
Published: (2018)

Factors influencing purchasing decisions of house purchaser : a case study at BINARAYA PKINK Sdn. Bhd / Nurul Atikah Abd Latif
by: Abd Latif, Nurul Atikah
Published: (2012)

Consumers' acceptance of locally produced snack-Agromas (chip ubi kayu) / Norfariza Nordin
by: Nordin, Norfariza
Published: (2006)

Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh
by: Musleh, Juhari
Published: (2010)

The determinants of consumer’s intention on purchasing houses in Seremban, Negeri Sembilan / Nur Hidayatul Hidayu Hashim and Nurul Hazwani Zainal Abidin
by: Hashim, Nur Hidayatul Hidayu, et al.
Published: (2014)

The impact of celebrity endorsement on customers buying behaviour towards millennials in Melaka Tengah / Farith Azizi Mohayyaddin Abdul Kader
by: Mohayyaddin Abdul Kader, Farith Azizi
Published: (2018)

The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah
by: Abd Patah, Alfiee Qusyairi
Published: (2007)

Effect of promotion factors toward the level of customer awareness of REMIX magazine published by Utusan Melayu (Malaysia) Berhad at Bandar Baru Bangi in year 2008 / Nur Farhana Omar
by: Omar, Nur Farhana
Published: (2018)

Consumer purchase intentions toward counterfeit branded products among Generation Y in Malaysia / Nur Izza Zafierah Zuhaili
by: Zuhaili, Nur Izza Zafierah
Published: (2019)

The factors that contribute to customer retention for Chevrolet in DRB-Hicom Berhad / Noor Aznina Naim
by: Naim, Noor Aznina
Published: (2006)

The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi
by: Suhairi, Nurkhairiyah
Published: (2014)

The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.]
by: Bohari, Abdul Manaf, et al.
Published: (2010)

Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin
by: Zainal Abidin, Nor Fadzilla
Published: (2018)

Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad
by: Mohamad, Mohd Faizal
Published: (2007)

Customer retention in MPH Bookstore Great Eastern Mall outlet / Wan Shazana Abd Aziz
by: Abd Aziz, Wan Shazana
Published: (2010)

Compulsive buying behavior among workers in PDT Jelebu and Naza Sdn. Bhd. / Noramarina Selamat and Nur Asikin Redzwan
by: Selamat, Noramarina, et al.
Published: (2015)

Determinants of purchasing intention on e-ticketing system among working adults in Malaysia / Nur Izzati Kamarulzaman
by: Kamarulzaman, Nur Izzati
Published: (2020)

Consumers’ perception in purchasing cooking palm oil in Bukit Ibam, Muadzam shah, Pahang / Muhamad Faiez Rasuddin
by: Rasuddin, Muhamad Faiez
Published: (2017)

Malaysian consumers’ preferences in purchasing pineapples: a case study in Jasin, Melaka / Muhammad Amirul Shafik Bansan
by: Bansan, Muhammad Amirul Shafik
Published: (2019)

Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait
by: Mohd Sait, Ain Syuhadah
Published: (2019)

Purchase intention of counterfeit fashion products among young generation / Azira Farhana Aidi Zamri
by: Aidi Zamri, Azira Farhana
Published: (2019)