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A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad

In the competitive marketplace today, every smartphone brand are trying to enhance the own performance of product to satisfied their consumer and to attract the consumer to be loyal with the brand. The consumer will be loyal if they have a better experience with the product. Not even that, the produ...

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Bibliographic Details
Main Author:	Saad, Nur Amalina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Telephone industry Marketing Market surveys. Including brand choice. Brand loyalty
Online Access:	https://ir.uitm.edu.my/id/eprint/25820/

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