A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad
In the competitive marketplace today, every smartphone brand are trying to enhance the own performance of product to satisfied their consumer and to attract the consumer to be loyal with the brand. The consumer will be loyal if they have a better experience with the product. Not even that, the produ...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/25820/ |
| _version_ | 1848806363783757824 |
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| author | Saad, Nur Amalina |
| author_facet | Saad, Nur Amalina |
| author_sort | Saad, Nur Amalina |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | In the competitive marketplace today, every smartphone brand are trying to enhance the own performance of product to satisfied their consumer and to attract the consumer to be loyal with the brand. The consumer will be loyal if they have a better experience with the product. Not even that, the product of smartphone brand have made accordingly to the consumer needs and wants towards the smartphone. Every brand of smartphone product main objectives is to attract the consumer to be loyal to the product from time to time. It is where the companies of smartphone brand want the consumer positioning the mind about their product of smartphone features that the companies of smartphone serve to the market. Usually the features and benefit must be differently from other the smartphone brand, so that the brand can be more outstanding from other brand. |
| first_indexed | 2025-11-14T22:25:45Z |
| format | Student Project |
| id | uitm-25820 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:25:45Z |
| publishDate | 2019 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-258202019-10-24T01:32:38Z https://ir.uitm.edu.my/id/eprint/25820/ A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad Saad, Nur Amalina Telephone industry Marketing Market surveys. Including brand choice. Brand loyalty In the competitive marketplace today, every smartphone brand are trying to enhance the own performance of product to satisfied their consumer and to attract the consumer to be loyal with the brand. The consumer will be loyal if they have a better experience with the product. Not even that, the product of smartphone brand have made accordingly to the consumer needs and wants towards the smartphone. Every brand of smartphone product main objectives is to attract the consumer to be loyal to the product from time to time. It is where the companies of smartphone brand want the consumer positioning the mind about their product of smartphone features that the companies of smartphone serve to the market. Usually the features and benefit must be differently from other the smartphone brand, so that the brand can be more outstanding from other brand. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25820/1/PPb_NUR%20AMALINA%20SAAD%20BM%20M%2019_5.pdf Saad, Nur Amalina (2019) A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad. (2019) [Student Project] <http://terminalib.uitm.edu.my/25820.pdf> (Unpublished) |
| spellingShingle | Telephone industry Marketing Market surveys. Including brand choice. Brand loyalty Saad, Nur Amalina A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad |
| title | A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad |
| title_full | A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad |
| title_fullStr | A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad |
| title_full_unstemmed | A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad |
| title_short | A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad |
| title_sort | study on factors influencing consumer loyalty towards smartphone brand / nur amalina saad |
| topic | Telephone industry Marketing Market surveys. Including brand choice. Brand loyalty |
| url | https://ir.uitm.edu.my/id/eprint/25820/ |