The effectiveness of Instagram influencer towards consumers purchase intention / Norasnida Sahak

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The effectiveness of Instagram influencer towards consumers purchase intention / Norasnida Sahak

This study is aimed to identify the effectiveness of Instagram influencers towards consumers purchase intention. The factors involved in this study were credibility and attractiveness. Convenient sampling technique was adapted and questionnaires were distributed to respondents among students in Univ...

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Bibliographic Details
Main Author:	Sahak, Norasnida
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Purchasing. Selling. Sales personnel. Sales executives Social influence. Social pressure Online social networks
Online Access:	https://ir.uitm.edu.my/id/eprint/25814/

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