Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron

QR Code

Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron

This study was conducted to study the factors that contributing to cognitive dissonance of post-purchase regret. The factors, which are the independent variables are identified as impulsive buying, consumer’s expectations and price of items. Post-purchase regret is the dependent variable in this stu...

Full description

Bibliographic Details
Main Author:	Haron, Nor Dhabitah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/25813/

Similar Items

The impact of promotional activities to customer's purchasing behaviour for Pemasaran Melaka Sdn. Bhd. / Ridzwan Hafidz Rosli
by: Rosli, Ridzwan Hafidz
Published: (2014)

Consumer purchase intentions toward counterfeit branded products among Generation Y in Malaysia / Nur Izza Zafierah Zuhaili
by: Zuhaili, Nur Izza Zafierah
Published: (2019)

To study the factors considered on purchasing decision for residential property: a study on IOI Properties Berhad / Sharifah Haslinda Said Alwi
by: Said Alwi, Sharifah Haslinda
Published: (2013)

Effect of promotional tools towards sales at Tenaga Nasional Berhad (TNB) Port Dickson among the domestic customer / Muhammad Asyraff Sulaiman
by: Sulaiman, Muhammad Asyraff
Published: (2015)

A case study to increase sales of Padu*Mobile: the product of HeiTech Padu Berhad / Nor Atiqah Abdul Razak
by: Abdul Razak, Nor Atiqah
Published: (2010)

The influence of food packaging elements in consumer food purchase decision / Zulfaiq Nazarudin
by: Nazarudin, Zulfaiq
Published: (2014)

Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa
by: Mustaffa, Mohd Mustaqim
Published: (2011)

Factors affecting the decline in sales of palm oil at RISDA Melaka for the January-June 2010 / Khadijah Hashim
by: Hashim, Khadijah
Published: (2010)

Promotional activities in increasing sales by Ikhlas Consultant & Services, Skudai / Fifizilla Ahmad Sukaimi
by: Ahmad Sukaimi, Fifizilla
Published: (2011)

Factors that influence consumer purchase decision: case of Petronas Dagangan Berhad / Nor Baizura Mat Yusof
by: Mat Yusof, Nor Baizura
Published: (2009)

A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad
by: Yoep Ahmad, Noreen
Published: (2006)

Green purchase intention among Universiti Teknologi MARA Kampus Bandaraya Melaka student / Zamnuri Zaifudin
by: Zaifudin, Zamnuri
Published: (2019)

Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin
by: Nazarudin, Muhammad Fahmi
Published: (2018)

Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid
by: Zaid, Zakirah
Published: (2018)

To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran
by: Karib, Mohammad Iskandar, et al.
Published: (2014)

Factors that contribute to the sales performance of product customization at Proseeska / Liyana Atiqah Abdul Rahman
by: Abdul Rahman, Liyana Atiqah
Published: (2008)

Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan
by: Nor Azlan, Nur Anis
Published: (2018)

Factors influencing purchase intention of counterfeit products (CDs, DVDs, and downloading music) / Noorhaida Ismail
by: Ismail, Noorhaida
Published: (2007)

A study on purchase intention towards AgroMas brand / Roemilia Baharin
by: Baharin, Roemilia
Published: (2015)

Factors influencing Saudi Arabian women's shopping behavior in online purchase activities / Areeg ALMowalad and Lennora Putit
by: ALMowalad, Areeg, et al.
Published: (2013)

Factors that influence the purchase intensity of pirated products (CDs/DVDs) / Noranisha Jamaludin and Nur Farah Suhaimi
by: Jamaludin, Noranisha, et al.
Published: (2013)

Theory of planned behavior influencing female purchase intention towards Tati Skincare product / Intan Nadirah Ahmad Zaain
by: Ahmad Zaain, Intan Nadirah
Published: (2019)

Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin
by: Nordin, Mohamad Nazmi
Published: (2019)

Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih
by: Salih, Siti Nur Ain
Published: (2019)

Rational or emotional? a study on organic grocery shopping/ Phang Ing @ Grace, Liew Fung Chai
by: Phang, Ing@Grace, et al.
Published: (2019)

The relationship between selling strategy and sales performance among salespersons / Wan Shahrul Aziah Wan Mahamad...[et al.]
by: Wan Mahamad, Wan Shahrul Aziah, et al.
Published: (2018)

Awareness of social business in social media in Malaysia / Siti Hafizah Daud and Khatijah Othman
by: Daud, Siti Hafizah, et al.
Published: (2019)

The effectiveness of promotion tools done by One Two Three Communication (M) Sdn. Bhd. for postpaid Celcom Executive Plan 50: case study in Bandar Melaka / Mohd Hafiz Ahmad
by: Ahmad, Mohd Hafiz
Published: (2008)

Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri
by: Sabri, Muhammad Farid
Published: (2018)

Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar
by: Wan Iskandar, Wan Farah Nadia
Published: (2018)

Determinants of primary market spread in developing securitization in Malaysia: a panel study / Mohammed Hariri Bakri
by: Bakri, Mohammed Hariri
Published: (2015)

Developing the promotion strategy of herbal tea: a study on Koperasi Pekebun Getah Negeri Melaka.Bhd / Nurul ’ Aifaa Yahaya
by: Yahaya, Nurul ’ Aifaa
Published: (2005)

Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin
by: Jalaluddin, Abu Izzat
Published: (2014)

A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali
by: Mohd Ali, Nurlyiana
Published: (2016)

Promotional tool in Guardian SS 15 / Lailatul Noreen Md Noordin
by: Md Noordin, Lailatul Noreen
Published: (2009)

A study on the factors that influencing the sales performance of Corporate Sales Unit (CSU) in M3 Technologies Asia Berhad (M3 Tech) between 2007-2009 / Mohd Syahryzal Awang Kechik
by: Awang Kechik, Mohd Syahryzal
Published: (2009)

Exercising societal marketing concept: employees of PKNS and public perception. A case study of Perbadanan Kemajuan Negeri Selangor (PKNS) Petaling Jaya 2005 / Haliza Mazlin Abdul Halim
by: Abdul Halim, Haliza Mazlin
Published: (2005)

A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman
by: Othman, Siti Naquiah
Published: (2011)

A study on the factors influencing the effectiveness of Celcom’s brand equity strategy / Balqis Mohamad Daing
by: Mohamad Daing, Balqis
Published: (2011)

Enhancing relationship marketing: A case study at Binaraya PKINK Sdn. Bhd. / Mohd Hasif Akmal Abd. Halim
by: Abd. Halim, Mohd Hasif Akmal
Published: (2011)