Factors affecting online buying behaviour among working women in PLUS Malaysia Berhad / Nor Ashikin Mohd Nor

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Factors affecting online buying behaviour among working women in PLUS Malaysia Berhad / Nor Ashikin Mohd Nor

This study examines on the factors affecting buying behaviour in online shopping among employees of PLUS Malaysia Berhad (PMB). Online uying behaviour is a broad scope that encompasses many determinants but in this study, the researcher specifically focuses on five determinants which are perceived b...

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Bibliographic Details
Main Author:	Mohd Nor, Nor Ashikin
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Social aspects. Social marketing Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/25811/

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