Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin
This research objective is to examine the relationship between three hypothesis which is the relationship between brand concern, social influence and product features with millennials purchase decision towards smartphone in Shah Alam. For this purpose of study, the descriptive research was conducted...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/25792/ |
| _version_ | 1848806355531464704 |
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| author | Mohd Terudin, Muhammad Hairi Hizwan |
| author_facet | Mohd Terudin, Muhammad Hairi Hizwan |
| author_sort | Mohd Terudin, Muhammad Hairi Hizwan |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This research objective is to examine the relationship between three hypothesis which is the relationship between brand concern, social influence and product features with millennials purchase decision towards smartphone in Shah Alam. For this purpose of study, the descriptive research was conducted. Convenience sampling has been utilised with 380 respondents as the sample size which 328 questionnaires were answered and collected from the respondents based on their consent and voluntary basis. The result indicates that all of the hypothesis shows a positive relationship and significant between independent variables (brand concern, social influence, and product features) with the dependent variables (Millennials purchase decision). All results and analysis has been evaluated by using SPSS (Statistical Package for Social Science during research been conducted. |
| first_indexed | 2025-11-14T22:25:37Z |
| format | Student Project |
| id | uitm-25792 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:25:37Z |
| publishDate | 2019 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-257922019-10-24T01:27:41Z https://ir.uitm.edu.my/id/eprint/25792/ Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin Mohd Terudin, Muhammad Hairi Hizwan Decision making Telephone industry Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives This research objective is to examine the relationship between three hypothesis which is the relationship between brand concern, social influence and product features with millennials purchase decision towards smartphone in Shah Alam. For this purpose of study, the descriptive research was conducted. Convenience sampling has been utilised with 380 respondents as the sample size which 328 questionnaires were answered and collected from the respondents based on their consent and voluntary basis. The result indicates that all of the hypothesis shows a positive relationship and significant between independent variables (brand concern, social influence, and product features) with the dependent variables (Millennials purchase decision). All results and analysis has been evaluated by using SPSS (Statistical Package for Social Science during research been conducted. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25792/1/PPb_MUHAMMAD%20HAIRI%20HIZWAN%20MOHD%20TERUDIN%20BM%20M%2019_5.pdf Mohd Terudin, Muhammad Hairi Hizwan (2019) Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin. (2019) [Student Project] <http://terminalib.uitm.edu.my/25792.pdf> (Unpublished) |
| spellingShingle | Decision making Telephone industry Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Mohd Terudin, Muhammad Hairi Hizwan Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin |
| title | Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin |
| title_full | Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin |
| title_fullStr | Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin |
| title_full_unstemmed | Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin |
| title_short | Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin |
| title_sort | factors affecting purchase decision among millennias towards smartphone in shah alam / muhammad hairi hizwan mohd terudin |
| topic | Decision making Telephone industry Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/25792/ |