Factors influence consumer trust in shopping product online / Maslina Mahazir
This title of this research is “Factors Influence Consumer Trust in Shopping Product Online”. The main objective of this research is to examine the relationship between factors influence consumer’s trust towards shopping product online. The consumer’s trust consist of reputation, business size, perc...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/25752/ |
| _version_ | 1848806343445577728 |
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| author | Mahazir, Maslina |
| author_facet | Mahazir, Maslina |
| author_sort | Mahazir, Maslina |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This title of this research is “Factors Influence Consumer Trust in Shopping Product Online”. The main objective of this research is to examine the relationship between factors influence consumer’s trust towards shopping product online. The consumer’s trust consist of reputation, business size, perceived service quality, website, information security and reference group which have been identified in order to investigate whether or not these factors have influence towards trust in shopping product online. The independent variables in this research are factors of consumer’s trust while the dependent variable is trust. Hence, the questionnaires were distributed and 100 respondents were obtained with convenience sampling will used as sampling technique that was analyzed with Statistical Program for the Social Sciences (SPSS) version 22. The results have shown that website, information security and reference group have a positive significant relationship towards trust. Thus, there are three variables are not significant relationship which is reputation, business size and perceived service quality towards trust. While, the level of consumer’s trust is moderate. |
| first_indexed | 2025-11-14T22:25:25Z |
| format | Student Project |
| id | uitm-25752 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:25:25Z |
| publishDate | 2019 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-257522019-10-23T09:06:43Z https://ir.uitm.edu.my/id/eprint/25752/ Factors influence consumer trust in shopping product online / Maslina Mahazir Mahazir, Maslina Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Electronic commerce This title of this research is “Factors Influence Consumer Trust in Shopping Product Online”. The main objective of this research is to examine the relationship between factors influence consumer’s trust towards shopping product online. The consumer’s trust consist of reputation, business size, perceived service quality, website, information security and reference group which have been identified in order to investigate whether or not these factors have influence towards trust in shopping product online. The independent variables in this research are factors of consumer’s trust while the dependent variable is trust. Hence, the questionnaires were distributed and 100 respondents were obtained with convenience sampling will used as sampling technique that was analyzed with Statistical Program for the Social Sciences (SPSS) version 22. The results have shown that website, information security and reference group have a positive significant relationship towards trust. Thus, there are three variables are not significant relationship which is reputation, business size and perceived service quality towards trust. While, the level of consumer’s trust is moderate. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25752/1/PPb_MASLINA%20MAHAZIR%20BM%20M%2019_5.pdf Mahazir, Maslina (2019) Factors influence consumer trust in shopping product online / Maslina Mahazir. (2019) [Student Project] <http://terminalib.uitm.edu.my/25752.pdf> (Unpublished) |
| spellingShingle | Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Electronic commerce Mahazir, Maslina Factors influence consumer trust in shopping product online / Maslina Mahazir |
| title | Factors influence consumer trust in shopping product online / Maslina Mahazir |
| title_full | Factors influence consumer trust in shopping product online / Maslina Mahazir |
| title_fullStr | Factors influence consumer trust in shopping product online / Maslina Mahazir |
| title_full_unstemmed | Factors influence consumer trust in shopping product online / Maslina Mahazir |
| title_short | Factors influence consumer trust in shopping product online / Maslina Mahazir |
| title_sort | factors influence consumer trust in shopping product online / maslina mahazir |
| topic | Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Electronic commerce |
| url | https://ir.uitm.edu.my/id/eprint/25752/ |