Acceptance of Instagram among the millenials in UiTM Kampus Bandaraya Melaka / Abdul Wafi Zamri
This study aimed to examine the factors of Instagram application usage among the millenials in UiTM Kampus Bandaraya Melaka. The independent variables were social influence, trustfulness and performance based on Instagram application usage among the millenials in UiTM Kampus Bandaraya Melaka. A set...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/25724/ |
| _version_ | 1848806336320503808 |
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| author | Zamri, Abdul Wafi |
| author_facet | Zamri, Abdul Wafi |
| author_sort | Zamri, Abdul Wafi |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This study aimed to examine the factors of Instagram application usage among the millenials in UiTM Kampus Bandaraya Melaka. The independent variables were social influence, trustfulness and performance based on Instagram application usage among the millenials in UiTM Kampus Bandaraya Melaka. A set of questionnaire was adopted from past research to collect the primary data from respondents about the relationship the millenials with the Instagram application usage. Convenience sampling was used for this study. A total of 110 respondents had answered the questionnaires. The overall findings of the research indicate that based on the result, that all the three indipendent variables affects the accpetance of Instagram application usage among the millenials in UiTM Kampus Bandaraya Melaka. As conclusion, we can see that the Instagram application usage is also useful in the educational medium to improve the users’ attention instead of on scrolling only for feeds that will help them increase their knowledge much more than before. |
| first_indexed | 2025-11-14T22:25:18Z |
| format | Student Project |
| id | uitm-25724 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:25:18Z |
| publishDate | 2019 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-257242019-10-23T08:59:26Z https://ir.uitm.edu.my/id/eprint/25724/ Acceptance of Instagram among the millenials in UiTM Kampus Bandaraya Melaka / Abdul Wafi Zamri Zamri, Abdul Wafi Social influence. Social pressure Social networks Melaka Universiti Teknologi MARA This study aimed to examine the factors of Instagram application usage among the millenials in UiTM Kampus Bandaraya Melaka. The independent variables were social influence, trustfulness and performance based on Instagram application usage among the millenials in UiTM Kampus Bandaraya Melaka. A set of questionnaire was adopted from past research to collect the primary data from respondents about the relationship the millenials with the Instagram application usage. Convenience sampling was used for this study. A total of 110 respondents had answered the questionnaires. The overall findings of the research indicate that based on the result, that all the three indipendent variables affects the accpetance of Instagram application usage among the millenials in UiTM Kampus Bandaraya Melaka. As conclusion, we can see that the Instagram application usage is also useful in the educational medium to improve the users’ attention instead of on scrolling only for feeds that will help them increase their knowledge much more than before. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25724/1/PPb_ABDUL%20WAFI%20ZAMRI%20BM%20M%2019_5.pdf Zamri, Abdul Wafi (2019) Acceptance of Instagram among the millenials in UiTM Kampus Bandaraya Melaka / Abdul Wafi Zamri. (2019) [Student Project] <http://terminalib.uitm.edu.my/25724.pdf> (Unpublished) |
| spellingShingle | Social influence. Social pressure Social networks Melaka Universiti Teknologi MARA Zamri, Abdul Wafi Acceptance of Instagram among the millenials in UiTM Kampus Bandaraya Melaka / Abdul Wafi Zamri |
| title | Acceptance of Instagram among the millenials in UiTM Kampus Bandaraya Melaka / Abdul Wafi Zamri |
| title_full | Acceptance of Instagram among the millenials in UiTM Kampus Bandaraya Melaka / Abdul Wafi Zamri |
| title_fullStr | Acceptance of Instagram among the millenials in UiTM Kampus Bandaraya Melaka / Abdul Wafi Zamri |
| title_full_unstemmed | Acceptance of Instagram among the millenials in UiTM Kampus Bandaraya Melaka / Abdul Wafi Zamri |
| title_short | Acceptance of Instagram among the millenials in UiTM Kampus Bandaraya Melaka / Abdul Wafi Zamri |
| title_sort | acceptance of instagram among the millenials in uitm kampus bandaraya melaka / abdul wafi zamri |
| topic | Social influence. Social pressure Social networks Melaka Universiti Teknologi MARA |
| url | https://ir.uitm.edu.my/id/eprint/25724/ |