Business strategies implemented by Etiqa to promote their Takaful products / Munirah Ismail

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Business strategies implemented by Etiqa to promote their Takaful products / Munirah Ismail

Insurance is a risk transfer mechanism whereby the individual or the business enterprise can shift some of the uncertainties of life on the shoulder of the other. All the people will desire to live a cleaner, healthier, comfortable and easy life. To meet this requirement different enterprises produc...

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Bibliographic Details
Main Author:	Ismail, Munirah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Marketing research. Marketing research companies. Sales forecasting Insurance business. Insurance management
Online Access:	https://ir.uitm.edu.my/id/eprint/25713/

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