A study on customers’ satisfaction towards services provided by agency at Urban Transformation Center (UTC) Melaka / Muhd Lokman Nul Hakim Lamri

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A study on customers’ satisfaction towards services provided by agency at Urban Transformation Center (UTC) Melaka / Muhd Lokman Nul Hakim Lamri

The main objective of this study was to study the level of customer satisfaction towards service provided by agency at UTC Melaka through the service quality model developed by Parasuraman which tangibility, reliability, responsiveness, empathy and assurance. The instrument used to study the level o...

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Bibliographic Details
Main Author:	Lamri, Muhd Lokman Nul Hakim
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/25710/

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