The assessment of foreign market entry strategies: a case on Trurich Resources Sdn Bhd (TRSB) venturing into Indonesian market / Muhammad Zaidi Zainal Abidin

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The assessment of foreign market entry strategies: a case on Trurich Resources Sdn Bhd (TRSB) venturing into Indonesian market / Muhammad Zaidi Zainal Abidin

Globalization has widening the scope of world economy, increases the level of cooperation, and revolutionized the traditional business practices into international business expansion. Nowadays, foreign direct investment (FDI) has become popular among the big corporations as a medium to enter into fo...

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Bibliographic Details
Main Author:	Zainal Abidin, Muhammad Zaidi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2013
Subjects:	Planning. Business planning. Strategic planning International trade Competition. International competition
Online Access:	https://ir.uitm.edu.my/id/eprint/25700/

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