Exploring the intention to buy Small and Medium Enterprise (SME) product among consumers in Melaka Tengah / Muhammad Zahid Sapian and Syuwadah Daud

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Exploring the intention to buy Small and Medium Enterprise (SME) product among consumers in Melaka Tengah / Muhammad Zahid Sapian and Syuwadah Daud

This research paper is conducted to “explore the intention to buy Small and Medium Enterprises (SMEs) product among consumers in Melaka Tengah”. The objective of this study is to determine the level of intention to buy Small and Medium Enterprises (SMEs) product among consumer in Melaka Tengah and t...

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Bibliographic Details
Main Authors:	Sapian, Muhammad Zahid, Daud, Syuwadah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Small business. Medium-sized business Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/25699/

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