Servicescape: the impacts of physical surroundings on customers in Amanah Saham Nasional Berhad, Melaka Branch / Muhammad Nur Ikhsan Mohd Sefian

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Servicescape: the impacts of physical surroundings on customers in Amanah Saham Nasional Berhad, Melaka Branch / Muhammad Nur Ikhsan Mohd Sefian

Services play the major roles in delivering the product to the customers in proper manner. Services marketing can be classified as the same strength like the product marketing and its compliment to each other. In this study, it will discuss one of the important area within services marketing that ca...

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Bibliographic Details
Main Author:	Mohd Sefian, Muhammad Nur Ikhsan
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Service industries Customer services. Customer relations Office layout
Online Access:	https://ir.uitm.edu.my/id/eprint/25679/

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