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The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim

Brand is one of the most important aspects of any business, large or small, retail or Business to Business (B2B). The present harsh business climate has forced companies to consider branding efforts, in order to stay competitive. The gap between main and small actors on the market is increasing, whi...

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Bibliographic Details
Main Author:	Iberahim, Muhammad
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Shopping centers. Shopping malls
Online Access:	https://ir.uitm.edu.my/id/eprint/25654/

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