The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim
Brand is one of the most important aspects of any business, large or small, retail or Business to Business (B2B). The present harsh business climate has forced companies to consider branding efforts, in order to stay competitive. The gap between main and small actors on the market is increasing, whi...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/25654/ |
| _version_ | 1848806314154655744 |
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| author | Iberahim, Muhammad |
| author_facet | Iberahim, Muhammad |
| author_sort | Iberahim, Muhammad |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Brand is one of the most important aspects of any business, large or small, retail or Business to Business (B2B). The present harsh business climate has forced companies to consider branding efforts, in order to stay competitive. The gap between main and small actors on the market is increasing, which makes it crucial for weaker brands to develop an effective branding strategy. Nowadays, customers are very deeply connected to the brands. When they purchase any product like a car, mobile, items of daily need, even a shopping place, brand name influence the consumer’s choice. Some customers purchase the specific branded things just due to the brand name. Customers believe that brand name is a symbol of quality, status and become a part of their life.
The aim of this research is to provide a better understanding about the influence of brand on shopping at Melaka Mall. This research explores, describes and tries to explain the influences of brand on shopping, how the brand influence customers and how customers describe the brand based on three variable of brand which are brand loyalty, brand awareness and brand association. This research has conducted at Melaka Mall SDN. BHD and data was primarily collected through a questionnaire. The data obtained from the questionnaires are being analyzed by using SPSS 14.0. |
| first_indexed | 2025-11-14T22:24:57Z |
| format | Student Project |
| id | uitm-25654 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:24:57Z |
| publishDate | 2014 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-256542019-12-06T03:01:47Z https://ir.uitm.edu.my/id/eprint/25654/ The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim Iberahim, Muhammad Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Shopping centers. Shopping malls Brand is one of the most important aspects of any business, large or small, retail or Business to Business (B2B). The present harsh business climate has forced companies to consider branding efforts, in order to stay competitive. The gap between main and small actors on the market is increasing, which makes it crucial for weaker brands to develop an effective branding strategy. Nowadays, customers are very deeply connected to the brands. When they purchase any product like a car, mobile, items of daily need, even a shopping place, brand name influence the consumer’s choice. Some customers purchase the specific branded things just due to the brand name. Customers believe that brand name is a symbol of quality, status and become a part of their life. The aim of this research is to provide a better understanding about the influence of brand on shopping at Melaka Mall. This research explores, describes and tries to explain the influences of brand on shopping, how the brand influence customers and how customers describe the brand based on three variable of brand which are brand loyalty, brand awareness and brand association. This research has conducted at Melaka Mall SDN. BHD and data was primarily collected through a questionnaire. The data obtained from the questionnaires are being analyzed by using SPSS 14.0. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25654/1/PPb_MUHAMMAD%20IBERAHIM%20BM%20M%2014_5.pdf Iberahim, Muhammad (2014) The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim. (2014) [Student Project] <http://terminalib.uitm.edu.my/25654.pdf> (Unpublished) |
| spellingShingle | Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Shopping centers. Shopping malls Iberahim, Muhammad The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim |
| title | The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim |
| title_full | The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim |
| title_fullStr | The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim |
| title_full_unstemmed | The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim |
| title_short | The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim |
| title_sort | influence of brand on shopping at melaka mall sdn bhd / muhammad iberahim |
| topic | Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Shopping centers. Shopping malls |
| url | https://ir.uitm.edu.my/id/eprint/25654/ |