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A study on the factors affecting customer’s confidence towards product with Halal logo / Muhammad Farid Harith

The purpose of this study was to investigate the relationship of the selected independent variables: packaging, company, media and religiosity with dependent variable which is the affecting customer’s confidence toward product with Halal logo. In order to provide a guide in the study, four hypothese...

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Bibliographic Details
Main Author:	Harith, Muhammad Farid
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management, Universiti Teknologi MARA 2014
Subjects:	Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/25620/

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