A study on the effectiveness of promotional tools practiced by Mercedes-Benz Malaysia’s merchandising / Muhammad Faizal Samat

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A study on the effectiveness of promotional tools practiced by Mercedes-Benz Malaysia’s merchandising / Muhammad Faizal Samat

Promotion is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision. Promotional tools contain five elements which are sales promotion, personal selling, advertising, direct marketing, and public relatio...

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Bibliographic Details
Main Author:	Samat, Muhammad Faizal
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Marketing Merchandising Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/25616/

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