Factors that influence customer buying decision towards Prudential Life Insurance / Muhammad Akhmal Mohamed Aris

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Factors that influence customer buying decision towards Prudential Life Insurance / Muhammad Akhmal Mohamed Aris

Insurance is a promise of compensation for specific potential future losses in exchange for a periodic payment. Insurance is designed to protect the financial well-being of an individual, company or other entity in the case of unexpected loss. Some forms of insurance are required by law, while other...

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Bibliographic Details
Main Author:	Mohamed Aris, Muhammad Akhmal
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Marketing research. Marketing research companies. Sales forecasting Life insurance
Online Access:	https://ir.uitm.edu.my/id/eprint/25575/

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