The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Jasin Melaka / Muhamad Sukur Mihat

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The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Jasin Melaka / Muhamad Sukur Mihat

This research attempts to find the level of customer loyalty and their relationship in Bank Islam Melaka. In order to do this, a questionnaire is designed and validated, then based on the data which is gained from the sample of 60 respondents that is volunteered to complete multiple self-administere...

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Bibliographic Details
Main Author:	Mihat, Muhamad Sukur
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Market surveys. Including brand choice. Brand loyalty Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/25556/

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