Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa

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Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa

Consumers’ purchase intention is very important to Takaful Ikhlas Company. The main objective of Takaful Ikhlas is to increase their profit, so by doing this study the researcher will determine what are the factors influencing consumers’ purchase intention towards Takaful Ikhlas products. These fact...

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Bibliographic Details
Main Author:	Mustaffa, Mohd Mustaqim
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Insurance
Online Access:	https://ir.uitm.edu.my/id/eprint/25482/

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