Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa
Consumers’ purchase intention is very important to Takaful Ikhlas Company. The main objective of Takaful Ikhlas is to increase their profit, so by doing this study the researcher will determine what are the factors influencing consumers’ purchase intention towards Takaful Ikhlas products. These fact...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/25482/ |
| _version_ | 1848806269552427008 |
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| author | Mustaffa, Mohd Mustaqim |
| author_facet | Mustaffa, Mohd Mustaqim |
| author_sort | Mustaffa, Mohd Mustaqim |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Consumers’ purchase intention is very important to Takaful Ikhlas Company. The main objective of Takaful Ikhlas is to increase their profit, so by doing this study the researcher will determine what are the factors influencing consumers’ purchase intention towards Takaful Ikhlas products. These factors are very valuable for the company to know their consumers’ and build new business development. In addition it is very important to plan new strategist to achieve business target. This research also important to future researcher to refer and learn about the consumers’ purchase intention. Lastly, the data that being used by the researcher is primary and secondary data. The data being analyze and the researcher make conclusion and recommendation. |
| first_indexed | 2025-11-14T22:24:15Z |
| format | Student Project |
| id | uitm-25482 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:24:15Z |
| publishDate | 2011 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-254822019-11-19T09:03:58Z https://ir.uitm.edu.my/id/eprint/25482/ Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa Mustaffa, Mohd Mustaqim Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Insurance Consumers’ purchase intention is very important to Takaful Ikhlas Company. The main objective of Takaful Ikhlas is to increase their profit, so by doing this study the researcher will determine what are the factors influencing consumers’ purchase intention towards Takaful Ikhlas products. These factors are very valuable for the company to know their consumers’ and build new business development. In addition it is very important to plan new strategist to achieve business target. This research also important to future researcher to refer and learn about the consumers’ purchase intention. Lastly, the data that being used by the researcher is primary and secondary data. The data being analyze and the researcher make conclusion and recommendation. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25482/1/PPb_MOHD%20MUSTAQIM%20MUSTAFFA%20BM%20M%2011_5.pdf Mustaffa, Mohd Mustaqim (2011) Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa. (2011) [Student Project] <http://terminalib.uitm.edu.my/25482.pdf> (Unpublished) |
| spellingShingle | Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Insurance Mustaffa, Mohd Mustaqim Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa |
| title | Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa |
| title_full | Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa |
| title_fullStr | Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa |
| title_full_unstemmed | Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa |
| title_short | Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa |
| title_sort | factors influencing consumers’ purchase intention towards takaful ikhlas products in kuala lumpur / mohd mustaqim mustaffa |
| topic | Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Insurance |
| url | https://ir.uitm.edu.my/id/eprint/25482/ |