The effectiveness promotional strategies of Nuri’s saving account-i / Mohd Izzuwan Abdul Razak

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The effectiveness promotional strategies of Nuri’s saving account-i / Mohd Izzuwan Abdul Razak

The main objective of this research was to explore the effective Nuri’s saving accout-I promotional strategies towards non Malay. The other objective is to test the perception of non Malay towards Bank Rakyat and Nuri’s saving account-i. The respondents of this study were randomly selected from few...

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Bibliographic Details
Main Author:	Abdul Razak, Mohd Izzuwan
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Marketing research. Marketing research companies. Sales forecasting Promotions Personal finance. Financial literacy
Online Access:	https://ir.uitm.edu.my/id/eprint/25473/

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