A study on the effect of emotional intelligence towards marketing effectiveness / Mohd Hadi Abidi

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A study on the effect of emotional intelligence towards marketing effectiveness / Mohd Hadi Abidi

Due to globalization of the organization, emotional intelligence (EI) is something that needs to take seriously. Emotional intelligence (EI) will effect on the marketing effectiveness and performance of the each organizations. In the presence of Self- Awareness, Self-Management, Social Awareness and...

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Bibliographic Details
Main Author:	Abidi, Mohd Hadi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Emotional intelligence. Emotional intelligence testing Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/25439/

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