A study on customer satisfaction toward UMW Pennzoil website as lead generators marketing / Mohd Fairuz Hussin

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A study on customer satisfaction toward UMW Pennzoil website as lead generators marketing / Mohd Fairuz Hussin

Over the years, UPD has established a strong presence in lubricants industries. The Pennzoil products are well-know for heavy industries users. Today, UPD has taken a new step in the era of e-commerce by using latest technology which is internet as main marketing tolls. The main purpose of this rese...

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Bibliographic Details
Main Author:	Hussin, Mohd Fairuz
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/25417/

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