A study on the integration of marketing mix to improve performance (with special reference to Cargosave (M) Sdn. Bhd.) / Ahmad Fauzi Abu Kassim

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A study on the integration of marketing mix to improve performance (with special reference to Cargosave (M) Sdn. Bhd.) / Ahmad Fauzi Abu Kassim

Cargosave (M) Sdn.Bhd. is one of the freight forwarding company which have corporatised two years ago. As a new company entered in this competitive industry, Cargosave face a problems in terms of their marketing. Thus, the objective of this thesis is to study the current marketing situation, made an...

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Bibliographic Details
Main Author:	Abu Kassim, Ahmad Fauzi
Format:	Student Project
Language:	English
Published:	1993
Subjects:	Marketing Market segmentation. Target marketing Management Department stores Performance standards Performance technology
Online Access:	https://ir.uitm.edu.my/id/eprint/2541/

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