A study on attitude and behavioral intention of generation Y towards mobile advertising / Tredia Luara Barnabas

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A study on attitude and behavioral intention of generation Y towards mobile advertising / Tredia Luara Barnabas

The recent development of global telecommunication becomes a new mechanism for businesses to promote their products and services and Malaysia is also seen shift to mobile taking place and thus, this growing trend cannot be ignored. Savvy businesses need to catch up with the consumer or user to stay...

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Bibliographic Details
Main Author:	Barnabas, Tredia Luara
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management, Universiti Teknologi MARA 2015
Subjects:	Business education Advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/25392/

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