The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri

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The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri

Generally, loyalty program is a part of the promotion strategies to communicating with the public in an attempt to influence them toward buying your products and/or services. Promotion is the broader, all inclusive term. Promotion, as a general term, includes all the ways available to make a product...

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Bibliographic Details
Main Author:	Mohd Zikri, Mohd Azrul Syafiq
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Planning. Business planning. Strategic planning Marketing Market segmentation. Target marketing Promotions
Online Access:	https://ir.uitm.edu.my/id/eprint/25376/

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